Success Story
FINANCIAL
SERVICES
The Product
With FreeRyde brands can engage and collect data from targeted audiences at scale. Leverage technology to go beyond impressions and use first party data across all your campaigns to target the right audience, in the right place, at the right time.
Strategy
Innovative technology & data-driven insights ensure brands engage the right audiences with precision and scale.
1
challenge
Boost Awareness
The financial institution wanted to drive traffic and adoption of its new website and digital products.
Objective & Goal
- Drive web traffic at scale to showcase the financial institution’s new products and capture leads.
- Collect first party data at scale to leverage in future targeted campaigns.
- Maximize audience engagement and conversions from video & audio marketing.
2
solution
Video Messaging
Deliver call-to-action video messaging with a special offer & QR Code in front of captive audiences attending large live events at a new arena in downtown Austin, TX.
The frequency of these events ensured the financial institution repeatedly reached their ideal audience at scale.
Strategy & Execution:
- Target ideal audiences at scale and direct them to a specific web page.
- Leverage audio and video to capture attention and communicate the call to action.
3
results
Campaign Impact
The campaign successfully boosted website traffic and lead generation through engaging video ads and QR codes directing people to the desired web page while they’re engaged.
Key Metrics & Achievements:
- +200% growth in website traffic driven exclusively by FreeRyde screens.
- Significant contribution to new customers interested in the financial institution’s products.
- Delivered 2M impressions to a consumer-driven audience at live events.
Case Studiesthat illustrate results
Explore our collection of real-world success stories that highlight innovative strategies and transformative campaigns driving measurable growth.
