Success Story
CHALLENGER
TEQUILA BRAND
The Product
With FreeRyde brands can engage and collect data from targeted audiences at scale. Leverage technology to go beyond impressions and use first party data across all your campaigns to target the right audience, in the right place, at the right time.
Strategy
Innovative technology & data-driven insights ensure brands engage the right audiences with precision and scale.
1
challenge
Boost Sales
The Tequila brand was suffering from stagnant growth, so we leveraged FreeRyde’s platform to promote the Tequila brand’s wide availability.
Objective & Goal
- Grow brand awareness with high-impact media in large, dense audiencesGrow brand awareness with high-impact media in large, dense audiences.
- Highlight the brand’s wide availability to boost purchase intent.
- Consistently engage live event attendees at scale to reinforce the premium brand.
2
solution
Video Messaging
Serve video media to captive audiences throughout the month focused on large live events at a new arena in downtown Austin, TX. The frequency of these live events ensured the Tequila Brand repeatedly reached their ideal audience of concert attendees.
Strategy & Execution:
- Maximize brand visibility by targeting concertgoers at high-traffic live events.
- Deliver engaging and informative video ads to ideal audiences at scale.
3
results
Campaign Impact
The campaign drove sales increase and expanded retail distribution by leveraging targeted video ads at high-traffic live events, enhancing brand visibility and consumer engagement.
Key Metrics & Achievements:
- +12% sales growth within 4 weeks in downtown & surrounding area.
- Retail expansion with increased locations agreeing to sell the Tequila brand’s products.
- Delivered 2M impressions to a consumer-driven audience before & after live events.
Case Studiesthat illustrate results
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FreeRyde platform jumpstarts customer engagement for a national apparel company.
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FreeRyde platform drives significant web traffic to a financial institution.
Success Story
FreeRyde contributes a significant sales increase for CPG Alcohol Brand.
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